Apple seems to have taken a step back from the “Pro” stigma, and decided to land squarely on the “prosumer” level. The prosumer tag is being very liberally applied here.
I’m a little bit confused about some of the choices they’ve decided to employ with the new Quicktime. Exporting files have been severely limited now, and only include three settings, iPhone, Computer, and YouTube qualities. You can, however, save the file out to a number of HD formats, but you have zero control over what codecs are being employed on the export.
That’s a huge step backwards, unless they’re planning on adding in “Pro” features in the near future. Things get a little weird after realizing that a lot of the export features are missing. I realized that Apple has left QuickTime 7 on the machines that have installed Snow Leopard, so we
still have access to settings there. The next thing I realized is that iMovie still lets you export using QuickTime settings, so it’s looking like Apple’s either not done with the QuickTime 10 update, or they can’t figure out how to give people the export features they want in iMovie and other iLife packages quite yet.
I’m not sure what any of this means, but I’m frustrated nonetheless.