According to UK based marketing research group CoolBrands, the iPhone is no longer the coolest thing in Britain, being ousted from the top spot this year by car maker Aston Martin. The iPhone sits at the number 2 spot, followed by the iPod. Apple itself ranks at the 13th position.

I admit, the Aston Martin brand is pretty cool. It is James Bond’s car, after all. What could be cooler than that? Among the list, which covers companies across all industries, are fashion designer Vivienne Westwood, the Nintendo Wii, and Dom Perignon.

CoolBrands takes a panel of industry experts, their so-named Expert Council, as well as a representative sample of over 2,100 of the British population to establish its list each year. The Top 20 CoolBrands for 2010/11 are:

  1. Aston Martin
  2. iPhone
  3. iPod
  4. BlackBerry
  5. Bang & Olufsen
  6. Harley-Davidson
  7. Nintendo Wii
  8. Google
  9. Ferrari
  10. Dom Perignon
  11. BBC iPlayer
  12. Vivienne Westwood
  13. Apple
  14. Tate Modern
  15. YouTube
  16. Mini
  17. Chanel
  18. Ray-Ban
  19. Alexander McQueen
  20. Jimmy Choo