Apple’s upcoming event is officially the 27th of January, and they’ve decided to play right to our weakness by announcing that they want everyone to come see their “latest creation.”

Latest creation could mean a new iPhone, or new iWork. Heck, it could mean anything but a new Tablet. Apple’s marketing team is at their best with this ad, knowing full well what everyone is going to deduce from their announcement.

Who knows what’s coming, but it’s officially going to be on the 27th, not the 26th or the 28th, but the 27th. So mark your calendars, book your appointments, start thinking up your excuses to call in sick, because the 27th is going to be an interesting day.

[via everyone on the planet]