J.P. Morgan, the international financial firm that has the ear of investors everywhere, says the new Kindle Fire is just “noise” and doesn’t pose a threat to the iPad’s dominance in the tablet market. The company’s Mark Moskowitz stated to investors last Wednesday that that he’s “not impressed” with the little $199 tablet from Apple’s rival.
The flaw, he feels, is in the feature set: “It is our view that for tablet vendors to win customers, a feature-rich, user-friendly tablet is a key requisite,” he said, not overly dazzled with the Fire’s quick access to books, movies and TV shows. “Kindle Fire’s low price point speaks to how there is much lacking in the device,” he said. “We argue that the price point is not going to afford most users a tablet-experience, which is a problem if Amazon wants to become a major tablet vendor.”
The Kindle does, indeed, lack certain features that the iPad has to offer, including a camera, 3G connectivity and a larger screen. There are rumors that Amazon is developing a larger 10-inch tablet for the second half of 2012, and Moskowitz feels the Kindle Fire could be a stepping stone to a bigger, more fully-featured product from Amazon.
Moskowitz does, indeed, make some points worth considering. One should bear in mind, however, that this is the same company that gave Apple a bit of a black eye when reporting that iPad orders were down because of a 25% drop in demand at Asian Foxconn factories without taking into consideration that that workload was being offloaded to a new factory in Brazil. So… ya just don’t know.