All you need is love. One of Apple’s strong suits is their knack for producing high quality advertisements that evoke strong emotions. We’ve seen this play out for years with incredibly memorable campaigns. Recently, their ads have taken a turn for the personal.
The latest Apple ad focuses on how the iPad helps you do the things you love. From recording music to drawing a landscape to watching a movie in bed, this ad shows that while the iPad is great for content consumption, it does so much more than that.
Interestingly, this ad is a perfect example of what sets Apple apart from its competition. Instead of focusing solely on specs and numbers, this ad showcases experiences. From start to finish, it is about how the iPad 2 affects you and how you accomplish your passions. It’s hard to argue with that.
Apple’s attempt to tug at the heart strings is powerful and impressive. In the Steve Jobs bio, it was clear that Apple agonizes over their advertisements just as much as they do over their products. They only want the very best, and that shows. Apple ads continue to be a cut above the rest.
Source: MacStories
