Joshua Schnell, October 21, 2010
The debate rages on, and now that a Mac App Store is also slated for release, the information that 30 percent of iPad users aren’t buying applications is a little bit curious.
According to a Nielsen study involving 5,000 wireless device owners, including iPad users, many aren’t buying applications. Amongst the iPad users, only 63 percent had purchased an application of some kind. It seems like a huge number, but on its own, it’s hard to gain much insight on purchasing tendencies. What we would like to know is what the numbers are for desktop users? Is the iPad more successful or less than OS X users?
Going on personal experience, people seem to be buying applications a lot more on their iPads than they are on their desktops. That’s completely qualitative data, so don’t quote me on it. According to the study, 62 percent of users purchased games, 54 percent bought books, and 50 percent purchased music. Productivity apps, sports apps, and travel planning apps are at the bottom of the totem pole. It’s not really surprising to me, considering very few people actually use GTD apps, or travel very often.
Here’s another interesting statistic, iPad users are more likely to make a purchase after seeing an advertisement, by quite a large margin.
Update: Nielsen has since retracted their original statement, citing errors in calculations. You can read an update here.
Article Via MacNNFollow @macgasm