As if there was a need for any more debate, bringing your application to the Mac App Store should be a huge priority for businesses—small, medium, and large alike.

TechSmith can attest to the veracity of that claim. They’ve seen a 20 percent increase in sales of Camtasia since they’ve made the move to the Mac App Store. The increase in sales hasn’t come on the back of discounts on the Mac App Store either. The application is priced at $99.00 both on the Mac App Store and off. For those of you who haven’t heard of Camtasia, the program lets you create professional screen recordings. It’s one of the best in the industry.

It’s pretty clear that the Mac App Store increases visibility in a way that the web cannot. While other digital marketplaces exist on the internet, it’s going to be hard to compete with the one Apple’s shipping on computers these days.

The Mac App Store has already altered my software shopping tendencies. Having the ability to download an application multiple times from one computer or another has been huge for me. Also, doing away with serial codes and verification processes didn’t hurt the cause either.

Do you buy most of your software on the Mac App Store now? We’d love to hear why in the comments.

Article Via TUAW

Comments are closed.