Apple seems to have a pretty simple philosophy when it comes to announcing new products — announce today, worry about the legalities tomorrow. iCloud Communications has taken Apple to task over the trademark of iCloud. iCloud Communications is claiming that Apple’s use of the term iCloud is damaging not only their brand, but also their business. They’re demanding that Apple turn over all “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material” for destruction.

This isn’t the first time that Apple’s faced legal troubles after making an announcement at a keynote:

As you can see, this happens quite a bit. Some of these lawsuits were a little more respectable than others, but for the most part, Apple’s announce now and deal with the legal ramifications later approach has landed them in some hot water from time to time. Why do I point this all out? Well, according to the filing by iCloud Communications, Apple “willfully” does this time and again, and they’re asking someone to put a stop to it.  That’s their words, not ours.  If you want to read more about the claim, and read the complaint in its entirety, check out The Next Web article.

Article Via The Next Web

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