Apple announced a while back that they would be bringing an OS X Lion USB Thumb Drive to the masses that couldn’t install Lion without it. The primary launch was all about downloading Lion through the Mac App Store, but a lot of people just couldn’t get the bandwidth necessary to pull it off — enter the USB Thumb Drive.

Starting today, customers looking to upgrade using a physical medium can purchase the OS X Lion USB Thumb Drive for $69.00 online over at Apple’s online Apple Store. The drive is also likely available in store for anyone looking to make the purchase.

As an aside, if you have downloaded and installed Lion through the Mac App Store, there are a couple of solutions that let you make a backup for the installation. That being said, Apple has introduced a number of restore options with Lion, should your operating system go south in a hurry. They include, a restore partition, recovering over the Internet, as well as a Do-It-Yourself recovery tool. If you’re just looking to ensure you have a backup option in place after already installing Lion through the Mac App Store then any of those alternatives will work, and you don’t need to spend the $69.00 for a USB thumb drive.