It’s one thing to build an iPhone app around your brand, but it’s another thing entirely when that app uses augmented reality technologies to let you build your own race tracks out of Red Bull cans. Red Bull has put together a racing game that lets users build extensive tracks with Red Bull cans. The game then builds out a map, and lets you race the course you just built directly in game.
All you have to do is build a course with cans, then scan the tops of the cans with the application. Start by following the cans from beginning to end until you stop at the first can you started with, then it’s off to the races.
Talk about a pretty nifty use of augmented reality technologies.