Photographer sues Apple for using an in-app photo during a television commercial

Apple is in some hot water with New York-based photographer Taea Thale for using one of her photos in an iPhone television advertisement that focuses on Zooey Deschanel’s band She & Him. The advertisement focuses on how easy it is to download music and get concert listings with the iPhone.

Downloading the album is done in iTunes, an application that Apple has obviously built. Buying concert tickets is done in iLike, an application not developed by Apple, and instead is a service that is in partnership with Myspace Music.

Following still?

Taea Thale’s photo of the band She & Him appears in the iLike application, so she has decided to sue Apple for using the photo in their advertisement, because Thale didn’t grant Apple any rights to use the photo for advertising purposes, despite the photo being part of the iLike application.

Here’s the awesome part. Section 3.2 of the iOS Developer Program License Agreement reads:

(d) To the best of Your knowledge and belief, Your Application and Licensed Application Information do not and will not violate, misappropriate, or infringe any Apple or third party copyrights, trademarks, rights of privacy and publicity, trade secrets, patents, or other proprietary or legal rights (e.g. musical composition or performance rights, video rights, photography or image rights, logo rights, third party data rights, etc. for content and materials that may be included in Your Application);

Just in case you haven’t read the block quote, Apple clearly indicates that developers control all copyrights associated with their applications, and that developers should not include media that they have no legal right to use.

iLike used the photo of She & Him; Apple gets sued.

It’s going to be really interesting to see how this one plays out in the coming weeks. Will iLike get yanked from the App Store for copyright violation? Is Apple responsible for the copyright infringement despite clearly pointing out in section 3.2 of the Developer Agreement that applications avoid this kind of thing?

I’m not a lawyer, so I have no idea. But if you ask me, Taea Thale should be suing iLike, not Apple.

Check out the video yourself

Source: The Loop

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio