Can we drop the “smartphone” designation, and the stupid cellular fees that are associated with these “business” phones? According to The Nielsen App Playbook, 35 percent of American cellular users are running applications on their phones, and 25 percent are using them daily.
A brief look at the graph reveals the obvious. Gaming and news apps seem to top the list, with productivity, retail, and lifestyle apps hanging out at the bottom. Surprisingly, social networking applications are 4th on the list. The numbers are still pretty staggering considering a few people still haven’t figured out just how many applications are available for phones these days.
While a majority of the readership here probably buck this trend, we’re willing to bet that a good number of your parents, aunts, uncles, or neighbours still don’t have a full grasp on just how useful these mobile devices can be. There’s only one way that these numbers can go, and as more and more people are picking up smartphones instead of those archaic candy bar phones, we expect that the best is still to come. We’ve seen tremendous innovation already from developers, but with only a third of the market using applications, who knows what we’ll see once the rest of society jumps on board.
Article via 9 to 5 Mac