The iPad 2 announcement was either great, or inadequate, depending on who you ask, but Lee Don-joo, Samsung’s Executive Vice President of the Mobile Division, thinks that Apple presented new challenges to his company with the iPad 2.
According to Lee, the smaller, thinner, faster specs of the iPad 2 provide a real challenge to Apple’s competitors,
“The 10-inch (tablet) was to be priced higher than the 7-inch (tablet) but we will have to think that over…We will have to improve the parts that are inadequate, Apple made it very thin.”
Currently Apple holds a pretty strong grasp on the market with their competitive pricing. The 7-inch Galaxy Tab comes in at a whopping $900.00 without a contract subsidy from a carrier. But, Samsung isn’t alone in that department either. Other companies are having a very difficult time competitively pricing their products to compete with the iPad, and now the iPad 2.
When it comes to consumers, price is a huge purchasing factor, and if Samsung and others want to compete, they’re going to have to figure out how to drive down their prices so that they’re on par with the iPad 2.