A new customer satisfaction survey conducted by comScore found that tablet users are happier with their tablets than with their smartphones. Apple’s iPad and Amazon’s Kindle Fire scored especially high among tablets users.
Around 6,000 tablet users were involved in the survey, which required participants to rank their satisfaction with their tablets on a scale of 1 to 10. The results found that the iPad scored the highest with 8.8, just barely beating the Kindle Fire’s score of 8.7. The Kindle Fire was the highest-ranking Android tablet in the survey, with the combined score of 8.2 for all other Android tablets.
The survey also found a couple of other noteworthy tidbits:
- There are more women than men who own a Kindle Fire (56.6 percent of Kindle Fires were owned by women), while more men than women own iPads (52.9 percent of iPads were owned by men).
- iPad owners said mobile app selection and vendor brand were the biggest reasons for choosing their tablet, while Kindle Fire owners said price and app selection were the two biggest reasons for buying their tablet
- iPad owners are generally better off financially, with 46.3 percent of iPad owners who were surveyed reporting an income of $100,000 or higher
The report by comScore for this survey is the first in a series of monthly reports that will track tablet users’ preferences and habits. The full press release for the report can be seen at BGR.
