Bloomberg’s Businessweek app moving to a subscription model

Bloomberg is moving to a subscription based model for their Businessweek iPad application. According to Peter Kafka, the pricing is set to impress. A four issues digital subscription will cost $2.99, which is a full two dollars cheaper than the newsstand price of $4.99.

Current print subscribers will be able to access the digital edition for free, which is a huge move. Having to pay twice for the same news both on the iPad and in print would be a huge deterrent for most.

Perhaps the most interesting move from the announcement is that Bloomberg isn’t trying to bring the magazine into the new age with flashy animations and video. Instead they’re aiming to keep a focus on the ‘printed’ word. This will keep the size of an issue down to about 30 megabytes per issue.

Have you subscribed to any digital magazine long term? I’ve yet to continue a subscription longer than a couple of months. It just feels like digital publishing is missing something still.

According to findings by the Nieman Journalism Lab, I’m not alone. They’ve found that users sharing stories over social media websites from The Daily has declined steadily since its release. They draw the conclusion that social media is on the decline, which could very well be the case. But, I have a feeling it has a little more to do with a lack of interest in the digital magazine.

If you are subscribed to some of these iPad magazines, what do you keep reading on a frequent basis? Let us know in the comments.

Article Via AllThingsD

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio