Entrepreneurgasm: Entrepreneur Magazine iPhone App

When I found out one of my favourite magazines was launching an app for the iPhone (fueled by Texterity), I thought “now THIS will be something I’d use!” So needless to say, I was excited to finally download it. As a promo for the launch of the app, Entrepreneur is letting you see their May-September 2010 issues for FREE through this app! How cool is that?! It’s no secret that print mediums are dying, and as someone who still loves a tangible magazine, I hate having to wait for my subscription to arrive in the mail – this app satisfies my impatient nature.

When you open the app, you choose which issue you would like to browse, as well as a list of brand new articles. You can also search all issues, check out your bookmarked articles, or look at your account. I choose the June issue – from there, I can see a list of all articles in that issue, or browse though it page by page just as I would if I were holding the magazine in my hands. Though viewing magazine size pages on a small device is difficult, all I can think about is how perfect this app would be on the iPad. I would never buy magazines again.

I’m a weird person who likes magazine ads, and this app doesn’t exclude them when you flip through the pages. I can skip pages, or focus on one article at a time, where it comes up as just text and is very easy to read. I can even add a comment, email the article to someone, or bookmark it to check it out again later.

What I love…

I don’t think it’s a secret at this point that I love this app…I love the magazine, and this is an easier way to get, read, and organize the content I love.

What is missing…

This app is simple and easy to navigate, but I feel like it’s missing something…it is so magazine-focused that I feel left out from all web content from Entrepreneur.com. In my opinion, there could be a lot more to the app to take it from awesome to super-awesome.

Hurry and download this app while it’s still free! You have until September to get access into the monthly issues before you commit further!

Jen Butson is the Marketing Director at Select Start Studios in Ottawa, Canada. We're a design and engineering team where creating beautiful mobile products is more than just our day job.