Apple Stores in Japan selling traditional ‘Lucky Bags’

Each year, retail stores in Japan hold an event called Fukubukuroa tradition in which retailers sell bags of unknown items to customers for a substainal discount.

Apple has participated for numerous years, and this year is no different. Customers have been lined up overnight, hoping for a bag that contains a MacBook — a surprise Apple has had for a few customers in the past. Most customers have reported items like Nike+ sensors, iPod cases, iPod speaker docks and cables.

For such a large corporation as Apple, it is always fun to see it branching out, reaching local customers in unique ways. Happy New Year, Fukubukuro shoppers!

Article Via TUAW

Stephen Hackett, formerly a Lead Mac Genius at Apple, now spends his days running the IT department of a large non-profit in Memphis, TN. He writes about Apple, design and journalism at Like all twenty-somethings, you can find him… Full Bio