In an ongoing series of Jony Ive’s argument that tech can converge with fashion, he gives an interview along with Anna Wintour from Vouge, and Andrew Bolton from the Costume Institute. Christina Warren from Mashable gets them to talk about the Apple Watch, timeless designs, and the future of design aided by 3D printers.
What we designed was a system not a singular product,” Ive told me. It’s also why it was so important for the Apple Watch strap to be easily changeable. “I think we found that by being able to change the strap, not just change the color but the design — and the designs change profoundly — that we could start to introduce a new look in combination with different watch faces and user interfaces.”