Google Buys Up Popular Photo Editing App Snapseed

It looks like Google is hoping to create its own iPhoto competitor. Google has just purchased Snapseed from Nik Software for an undisclosed amount.

From the Nik Software Blog:

We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.

I’ve gone on record suggesting that Apple purchase Snapseed and replace iPhoto for iOS with the application. Looks like Google beat them to the punch. Smart move by Google. Now they have an amazing photo editor that can be placed on Android devices, as well as compete with Apple’s offerings on iOS and OS X. Apple even deemed Snapseed “App Of The Year.” I can’t state enough how smart this move is for Google. Buying up trusted and amazing iOS apps and then moving them to Android is a great way to build a bridge to their handset platform for customers. I wouldn’t be surprised if this is just the beginning for Google.

First Google bought Sparrow, then they bought Snapseed. What’s next?

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio