If you buy your media content through iTunes, now is the time to buy your first (second, or third) Apple TV from Apple. The company has just launched a brand new bundle that includes the addition of a $25.00 iTunes gift card with every purchase of a new Apple TV.

The Apple TV retails for $99.00. Should you accept this challenge and buy a new media player, the Apple TV comes in at $74.00, plus another $25.00 worth of content. For that price, you could pick up a couple of audio albums, or an HD film, amongst other goodies on the iTunes store.

You’re not saving “real” cash, but if you were in the market for an Apple TV anyway, now’s the time to pick one up.