Samsung has released its latest Galaxy S4 ad, airing the commercial in Iceland. Predictably, the ad takes a dig at Apple, this time using real Apples to do it. Hands down, it’s the weirdest commercial Samsung has decided to air, especially when the ninjas come out to dance.

The commercial is a minute in length and begins with a guy trying to use an Apple like an iPhone. He swipes, dials and puts the Apple to his ear only to realize it’s not an Apple device, but an actual, edible Apple. He’s pretty disappointed that it doesn’t work and we get a few shots of him looking sad, until we see him with a Galaxy S4 in his hand. And this is where things start getting really weird.

We see the guy smiling down at his Galaxy S4 and then the camera moves to a new location where he is doing crazy flips inside the some stone remains of an old house or building. And as if that’s not enough, there are a bunch of ninjas dancing around him busting out some pretty weird moves. Oh, and there’s a goat hanging around too.

The ad ends with him taking a big bite out of the Apple. You can watch the ad for yourself above and see just how weird the whole thing is.

Image Credit: The Next Web