Apple Schedules China-only Press Event
Someone’s got to put the C in iPhone 5C. According to The Next Web, Apple has sent out custom invitations to Chinese media outlets for an event being held in China on September 11th, one full day after Apple’s normal press event on the 10th.
Today, Chinese media outlets (one of which is Sina Tech) started reporting that they have received an invitation from Apple for a separate event to be held in Beijing on September 11 at 10 am local time, right after the main event — reportedly the first time ever that Apple has organized such a solo standalone event in the country.
By all accounts, the invitations are the exact same and there’s nothing else, outside of the date, that differentiates the invite sent to Chinese media outlets from the invite sent to the rest of the world for the 10th.
Things are about to get interesting in China for Apple.