Apple Relocating Flagship Store In San Francisco, Giving It A Glass Makeover

| Thursday, May 16th, 2013

Apple has reportedly submitted plans to open a new store in San Francisco’s Union Square, replacing the current flagship location it has on Stockton and Ellis just a few blocks away.

The new location will be both bigger and will feature a much more unique design, with glass making up the entirety of the building’s front facing wall. The store will be roughly 45% bigger than its old location, and will go from 350 employees to 400.

The old store has been in operation for nine years, and is one of the three total Apple stores located within the city.

City officials are reportedly excited about the move, hoping that it will bring significant amounts of business to Union Square thanks to all the additional foot traffic.

Apple is likely making the move to deal with its problem of being “too popular” and having too much of a crowded location, something that Tim Cook stated has been a problem with a number of Apple’s stores.

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