Apple Tells Us Why We’ll Love iPad

| Friday, March 29th, 2013

Weeks after telling us why we’ll love iPhone, Apple has uploaded a similar page to its website about iPad. Apple’s new webpage tells prospective iPad buyers why they’ll love an iPad as compared to other tablets on the market. On the page, Apple once again highlights its J.D. Power and Associates awards and other stats surrounding iPad in business and education.

Per Apple’s website:

People love using iPad. We know because they’ve said so. In a study by J.D. Power and Associates, Apple ranked “Highest in Customer Satisfaction Among Tablets.” The American Customer Satisfaction Index also ranked Apple first in the category of personal computers, which includes tablets.

Apple also highlights app selection, touting the fact that iPad has over 300,000 apps specifically made for iPad. Hardware is also highlighted; Apple notes that they use quality materials like glass and aluminum that other tablets usually don’t offer. The company also highlights battery life, connectivity, cameras, iCloud and AppleCare support on the page. This page along with Apple’s new “Why You’ll Love iPhone” page truly shows off Apple’s new and more aggressive marketing tactics.

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