Path To Monetize Its Service With A Premium Plan
Path, the popular private networking application, may soon introduce a paid premium service in order to monetize. This news comes from TechCrunch after they had a chat with Dave Morin, the CEO of Path. Morin told the publication that he plans to roll out both digital goods as well as a premium service. Unfortunately, he didn’t say much on the premium service other than the fact that it will launch during the first half of the year.
This isn’t the first time we’ve seen Path sell add-ons. Since launch, Path has offered premium photo filters, which sell for $0.99 a piece. However, Morin said in the interview that this is a “small business” for Path and that the company needs to bring in more revenue.
During the interview, Morin also told TechCrunch that Path’s traffic is up 40% since the launch of the service’s search bar. As of now, the search bar is only available to English users of Path, although the application is available in 18 different languages worldwide.
Path is a relatively new mobile-only social network. The service is meant for close friends and family members to communicate privately. Because of this, the service only allows users to have up to 150 friends on their friends list. However, Path features strong Tumblr, Twitter, Facebook and Foursquare integration, so sharing with the masses is indeed possible using Path.