When Google Maps was removed from iOS devices with the release of iOS 6, many people were upset. For some, it gave them enough reason to not upgrade to the new release at all. That’s why one iOS ad company has seen an increase of 29 percent of its iOS 6 users since the release of Google Maps.
MoPub is a company that tracks over 12,000 mobile apps and in the days following Google’s release of Maps, the company noticed a 29 percent increase in users running iOS 6. “We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available,” said MoPub’s CEO.
Reports had previously come in saying that the release of Google Maps had only caused a 0.2 percent increase in iOS 6 users. These stats came out within the first 24 hours of Maps’ release as opposed to the new data, which was collected five days after.
Either way, there’s no denying that the release of Google Maps has had a big impact on iOS. It has dominated the app charts since its release and has handedly positioned itself as the go to maps app for Apple devices. That said, it’s hard to imagine a world where Google Maps was such a driving force in persuading iPhone owners to avoid upgrading to iOS 6. It seems like a huge stretch to connect the dots that MoPub is trying to connect here.