Rare Internal Apple Retail Store Promo Video Surfaces Online
Washington Square Films (NYC), an award winning production company, is giving a rare look at an internal Apple retail store promo video that Apple shows its retail store employees. The video focuses on the philosophy that Apple follows when opening a new retail location, and highlights a number of them, concluding with their three hundredth location at the Covent Garden in London.
Directed by Peter Sillen, this video is over a year old (the date posted says 7/7/2011). The video shows off Apple’s typical commercial style, with a couple of Apple executives talking to the camera between takes of retail locations. Bob Bridger and Ron Johnson, who has since been replaced, are the executives featured in the commercial. At one point, the video shows a store mock-up inside of the Covent Garden in 2008 before construction with Apple executives looking over design elements.
Image Credit: 9to5Mac