Although off to a slow start, iOS 6’s Passbook feature has gained another major partner in the British Airways airline. The airline has expressed interest in adding support for the feature and has reportedly assured people that it will be up and running as soon as possible.
In response to an email, British Airways has confirmed that the ba.com team is already looking into Passbook support. A representative wrote, “Please be assured that we will get our Passbook-compatible functionality live on ba.com as soon as we can.”
British Airways currently offers digital boarding passes through its official iOS application, but does not yet offer Passbook support. This would be a major addition to the Passbook feature for Apple, as British Airways has 249 aircrafts and serves 169 total destinations.
One of the first major companies to add Passbook support was Major League Baseball, which offered digital passes for four teams at the end of the 2012 season. The league was amazed with the initial success rate for Passbook and found that the service accounted for 12 percent of MLB tickets.
Passbook already supports some other major airlines, including Delta Airlines, American Airlines, United Airlines, and Virgin Australia.
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