Tim Cook announces new employee benefits at Town Hall meeting

January 26, 2012

Apple Inc., Mac News

Two days ago we reported that Apple CEO Tim Cook had sent out an email to Apple employees. In it, he congratulated them on the success of the company’s first fiscal quarter. He also requested that they all report to a Town Hall meeting the next day to discuss “exciting new things.” Well, it seems that those new things turned out to be new employee benefits. Apple is showing their love for the team that is trying their best to make the company one of the wealthiest in the world.

Cook announced that come June 2012, Apple employees will be given $500 discounts on purchases of any new Macs (excluding the Mac mini, of course) and $250 discounts on purchases of new iPads. Of course, with Apple comes a catch. The benefit can only be used every three years and the employee must have been working for Apple for at least 90 days. However, being that employees currently have a 25 percent discount on Macs, the $500 benefit is definitely an upgrade. They’ll just have to plan out their upgrade path wisely. You don’t want to spend it all in one place.

Via: 9To5Mac

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About Jared Erondu

Jared is a web designer with a passion for writing. He covers design focused startups and people over at The Industry. In the fewest words possible, he loves making things. Follow him on Twitter. That will be all.

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I'd like those conditions.

Translation for Apple employees: Your yearly discount benefit has been increased from roughly $250-300 to $188.

I find the three year rebate cycle to be very interesting.

I've heard and experienced that Apple devices have a longer lifes — in terms of how long they can be used productively — than devices from other companies.

Apple seems to think that their devices should have an effective life of at least three years.

Good point, but would you really hold on to an iPad for three years? A Mac --> sure, but tablet technology is increasing exponentially. The iPad 1st generation will be obsolete by next year.

Nevertheless, you're right in terms of the longevity of Apple devices. They're built tough!

You can be sure they have. Apple Care is set up that way. You get a 2 year extension on your 1 year warranty. They've done the math. The chances of their devices failing before the three years is low.

I've had my MBP since February 2009 and it purrrrrs. (Sorry, I had to). Aside from upping my RAM to 8GB, I've gone through three OS upgrades without ever feeling like it's slow or obsolete.

My wife had her 2005 iMac for 5 years before she got a new one but it still works. So well, in fact, we donated it to a local school.

iPhones are set up that way too, to coincide with the 2-year contract.

You make a good point. But aside from Apple Care I think this reinforces how much Apple trusts their own workmanship.

@jarederondu:disqus You're right, I probably wouldn't hold onto an iPad for three years and now that I think about it, I didn't hold on to an iPhone for much more than one year — although that's a different story.

For me this topic is somewhat ironic, as my mid-2008 15" MBP was a lemon. Every couple of months I had to send it in:
SuperDrive failure, logic board defect, display failure, another logic board defect (graphics), iSight failure and it constantly seemed to overheat; temperatures of 80°C on the CPU and GPU were almost normal.

Some might say that I really got my ACP's worth with this one, but I could've gone with less defects. But now comes the kicker:
Ever since I replaced it with a 2011 Mac mini, it didn't act up again, not once. In fact it works so smoothly right now that I put Lion on and a bunch of other software and gave it to my parents.