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Apple site goes down, then up, but still no white unicorns

January 26, 2011

Apple Inc., Misc. News

The best rumor of the day so far has been that the white iPhone was going to make an appearance on the Apple Store today when the online store went down. It went down, and then it came back up, and there was no white unicorn, just an HTML5 website. We laughed, and then we laughed some more. We’re not sure where the rumor started, but it certainly dominated our Twitter stream and tip line for a couple of hours today.

While the unicorn is still missing in action, Apple has just relaunched their website. As of today their website is entirely based on HTML5 technologies. It’s a little overdue, considering the holy war that Apple’s fighting with Flash, but I guess it’s better late than never. The new website has a couple of animations, and a new look header that is no longer a subtle grey. Instead the header is a dark and ominous grey. Edgy.

I wonder if that’s a bit of a tell about the psyche in Cupertino these days. We’d be pretty pissed too if every time we made a change people were looking for a white iPhone that no one’s going to buy anyway.

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About Joshua Schnell

It started as a hobby and turned into a full-time job for Josh. One minute he was keeping notes on his switch to the Mac and the next thing he knew he was the full time Editor-In-Chief for Macgasm. He spent his early years designing and developing Web sites, but now it's all writing, all the time. Josh also currently contributes to PCWorld. He produces two podcasts, The Macgasm Podcast, and The AppOrchard, and can be heard on CBC Radio once every couple of years, despite secretly wishing that was a more frequent gig.

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Christine Morris

I like the change, it seems really slick - Loved your comment though about folks continue search for the white iPhone, I really wanted one to start with but now I'm a bit tired of waiting. I wonder if everyone is tired of waiting, or when it eventually does surface if we will all be whipped up into an Apple frenzy again.

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  1. Apple site goes down, then up, but still no white unicorns | iPhone all around the World says:
    January 26, 2011 at 9:46 AM

    [...] rest is here: Apple site goes down, then up, but still no white unicorns This entry was posted in Uncategorized and tagged apple, apple-store, online, store-went, [...]

  2. Verizon iPhone Plans Announced | Macgasm says:
    January 26, 2011 at 10:07 AM

    [...] During its website relaunch, Apple seems to have included new info on the Verizon iPhone. The pages can be seen here (16 GB) and here (32 GB). [...]