iad Archives - Macgasm

Apple Begins iAd Hiring Binge To Prepare For iTunes Radio Launch

September 4, 2013

When iOS 7 launches in a couple of weeks, one of the big new features will be iTunes Radio. Not only will it be big...

iAd Team Getting Ready For Upcoming iRadio Service Reports Bloomberg

June 4, 2013

Bloomberg has reported that Apple’s iAd team is in the process of preparing for the launch of Apple’s mythical iRadio service. The report talks about...

Mac

iAd Producer Updated With New Templates And Features

Grant Brünner -

August 8, 2012

Apple launched iAds way back in 2010. It hasn’t exactly taken the world by storm in the last two years, but hopefully this update to...

Apple Inc.

Former iAd Chief Andy Miller Joins Leap Motion As President/COO

Dom Esposito -

July 18, 2012

Apple’s former iAd chief, Andy Miller, has joined Leap Motion as President and Chief Operating Officer. Miller started the mobile advertising firm Quattro Wireless, which was...

News

Apple Snags Yahoo Executive For iAd Team

Joshua Schnell -

April 30, 2012

Apple has poached Jessica Jensen from Yahoo, and it’s being speculated that Jensen will be taking a job working under former Yahoo and Adobe advertsing...

Apple Inc.

Samsung Looking To Steal A Piece Of Apple And Google’s Advertising Pie

Joshua Schnell -

April 4, 2012

Samsung recently announced the launch of AdHub, their own digital advertising model. AdHub promises to meet the needs of both advertisers and end-users by using...

iPhone

Apple is still having a hard time with iAds, lowers buy-in price again

Joshua Schnell -

February 15, 2012

The iAds buy-in has been hacked and slashed again. This time the price has been set at $100,000, down from the previous $300,000, which is...

News

Rumor: Apple rethinking its iAd approach

Joshua Schnell -

December 12, 2011

Apple is starting to realize they need to compromise a little with their iAd platform if they’re going to compete with the likes of Google.

iPhone

Apple’s Mobile Ad Guru, Andy Miller says good bye to Apple, hello to Highland Capital

Josh Wright -

August 17, 2011

Apple’s mobile advertising department is likely losing its leader, as Andy Miller is rumored to be on his way out. Andy is said to be...

Apple Inc.

Apple cutting iAd fees

Stephen M. Hackett -

July 7, 2011

Amid growing competition, Apple is cutting the buy-in fees for its mobile ad network, iAd. Several months ago, Apple was reported to have cut up to...

iPhone

Obviously the rules don’t apply to Apple’s iAd app

Joshua Schnell -

April 6, 2011

Most of us spend time actively trying to avoid advertising in our applications. We pay for pro versions just to avoid them. But that obviously...

iPhone

Apple is finally getting iAds onto the iPad and iPad 2

Joshua Schnell -

March 16, 2011

Man, we almost forgot about iAds here at Macgasm. What seemed like a super-awesome-fantastic idea when they were announced has actually turned into a slow...

Apple Inc.

Adobe: Media-rich ads are more engaging for users

Stephen M. Hackett -

January 28, 2011

According to a new report by by Alex Wang, Ph.D, (commissioned by Adobe), advertisements in iPad magazine apps can “more effectively engage readers and create stronger...

iPad

First iPad iAd on route, should arrive today

Joshua Schnell -

December 14, 2010

Apple has finally procured an iAd worthy of the iPad for this holiday season. It’s the first of many, but it’s also rumored to be...

Misc. News

Could video iAds be coming to streaming content on the AppleTV?

Joshua Schnell -

October 18, 2010

The struggles Apple is facing with iAds in app are well documented. Companies have both praised and lambasted Apple for their approach to the advertising...

iPhone