Worth Watching: The Real Reason The Gold Apple Watch Costs $10,000

Apple made waves when it announced that the gold Apple Watch Edition will start at $10,000. Sure, 10 grand is the going rate for luxury watches, but College Humor has the real reason as to why the Edition costs so much coin.

“Its most groundbreaking feature is that it allows you to communicate with unrivaled accuracy that you have $10,000.”