Steve Jobs had a reputation for being harsh, mercurial, and demanding, but those who were close to him say that Jobs had a softer side, too. FastCompany has published an excerpt from the upcoming book Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader, and it shows a side of the Apple co-founder that was never discussed on tech blogs.
“‘Steve cared,’ Cook continues. ‘He cared deeply about things. Yes, he was very passionate about things, and he wanted things to be perfect. And that was what was great about him. A lot of people mistook that passion for arrogance. He wasn’t a saint. I’m not saying that. None of us are. But it’s emphatically untrue that he wasn’t a great human being, and that is totally not understood.
‘The Steve that I met in early ’98 was brash and confident and passionate and all of those things. But there was a soft side of him as well, and that soft side became a larger portion of him over the next 13 years. You’d see that show up in different ways. There were different employees and spouses here that had health issues, and he would go out of his way to turn heaven and earth to make sure they had proper medical attention. He did that in a major way, not in a minor, ‘Call me and get back to me if you need my help’ kind of way.'”
Go give it a read if you haven’t already.