Why are we obsessed with Apple?

    I subscribe to many Apple-related RSS feeds. As you would expect, my news reader has been flooded with iPad noise for months. I cannot refresh the Google Reader page without more iPad articles showing up. So, I want to know why we care so much about a device that isn’t even available. Why do people crave the same recycled nonsense about the iPad week in and week out? The news sites write about it because their users want to read about it. Sadly, there just isn’t much actual content.

    Our little nerdy community is well known for our special brand of echo chamber. Original, thought provoking content is at a minimum. The bread and butter of our news is sensationalized nothingness. A search on google news brings forth nearly one thousand articles for “iPad Camera.” That is one thousand articles about a feature that doesn’t exist on a product that is not available yet. Does anybody else see a problem with this?

    To be fair, the iPad isn’t alone. We got the same treatment with the iPhone as well. My peers in the Apple news community create un-content for the consumption of their audience. I can’t blame them, and I certainly can’t blame Apple for exploiting a large avenue to market their products for free. I don’t even blame the readers. I do, however, want you to take a look at the reasons why you seek out this speculative masturbation of made up fluff. What does it give you? What does it provide? Are we just going through the motions?

    I am left scratching my head. If you really want a this certain type of content, I can provide it. I won’t feel good about providing it. In fact, I will feel quite uneasy, but I am here to write about things that might interest you. If you’re not interested, there is no reason for me to write in the first place. I have a picture in my head of what is interesting. I use the picture to choose what topics I write about. Unfortunately, that picture isn’t matching up with your pictures lately.

    Please, give me your feedback. Let me know what it is about Apple that leaves you desiring fairy tales about the mythical Yellow Submarine iPod and super secret unreleased iProduct that my cousin’s roommate told me about. I sincerely want to know what motivates you. You can comment on this post or hit me up on Twitter.

    Photo Credit: NeoGaboX

    Grant is a writer from Delaware. In his spare time, Grant maintains a personal blog, hosts The Weekly Roar, hosts Quadcast, and writes for video games.