New iPad, Maps Traffic, Nevermind, And More In Our Weekly Reading Roundup

Though there are always naysayers for every Apple hardware releases, I think we can all agree that the reintroduction of the iPad 4 and 8 GB iPhone 5C isn’t anything to get excited about. The Apple TV got a quiet update this week for March Madness. Taking Apple trolling to a new level, former Wall Street Journal reporter Yukari Iwatani Kane released her book Haunted Empire, prompting even Tim Cook to call it bullshit. Fortune actually called Tim Cook the 33rd greatest leader in the world. Pretty good for a guy living in a “haunted” shadow. His placement might be tied to Apple being named the most valuable brand in the U.S. Though it wasn’t all good news, as the first Apple reseller, FirstTech, closed this week.

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