For every new toy in the camera department, there is still a producer that has to deal with staples, photocopies, and manilla folders. I’ll try just about anything to push the digital envelope when it comes to producing.

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Last month, I did some on-the-street interviews that required me to come up with a quick and easy-to-carry solution for getting signatures in the field. While I was able to come up with a workable solution using my iPad and a PDF reader with annotation abilities, it will require some handling to make the acquired signatures presentable. If only I’d had Easy Release.

On first use, Easy Release takes the user into a one-time setup of the photographers info, including signature. You can include a company logo, personalizing each release.

From the home screen, you can choose to create a model or property release. Model and property info are also quick to setup. The app is aware of location and date, and you can even pull contact info from your Address Book. Information entered into the app previously (shoot info, witness info, etc.) can also be retrieved without having to retype. If using your iPhone or latest-gen iPod touch, you can take a picture for instant ID.

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Signatures are easy enough to acquire with a finger or stylus. Once the form is digitally signed, you can email out a PDF right away. Stored releases, organized beautifully in a single display, are easy to view with its simple, clean UI.

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Since not all projects have the same needs or the same rights issues, Easy Release gives the user the ability to import and edit custom releases. Lots of help is easily available. The app scales up on the iPad nicely.

ApplicationGap gives us this well-thought-out app that makes your release forms ready to go as soon as the signatures are done. Easy Release is a must-have for the photographer or videographer who relies on iOS devices as part of their production workflow.

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