Twelve South releases a MagicWand

You’re probably as skeptical about this MagicWand as I was when it showed up at my door. This new instalment from Twelve South seems like little more than a plastic tube on the surface, but let me tell you, it solved a very real problem that I previously had. It took me a couple of minutes to work out what a long piece of plastic was going to accomplish for me, but then I saw the MagicWand slogan, “Connects Magic Trackpad to Apple Wireless Keyboard,”  and the lightbulb that normally illuminates over my head at these particular moments actually exploded this time. This particular piece of plastic was about keep my desk just a little bit tidier.

Leave it to Twelve South to come up with a device that’s both so simple, and painstakingly obvious in hindsight, that it’s a must-have. The MagicWand literally connects your Magic Trackpad to your Apple Wireless Keyboard. You slide both devices into the MagicWand,connect the spacer, and away you go. The end result is a consolidated device: Magic Trackpad and Keyboard united at last. Like I said off the top, I was skeptical, but after playing with it for the last couple of days, I’m not exactly sure how I functioned without it. That seems to be the norm with Twelve South. They make great products that no one has ever thought of before. While I’m constantly skeptical about their products on release, they always live up to my expectation, and ofter surpass my early uneducated assumptions.  I should really stop second guessing Twelve South. They release great product after great product.  I should know, as I now own a BookArc, BookBook, BassJump and MagicWand.  Not one of them has disappointed.

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio