Apple CEO Tim Cook will be attending this year’s Sun Valley Conference in Idaho. The conference runs from today until Friday and is run by Allen & Co, a New York-based investment bank. The conference will bring roughly 300 executives together for talks on business, politics, as well as other topics.

Since the focus of this year’s event is cable TV, the event will be led by John Malone who is known as “the King of Cable” and has played a major role in the cable industry. CEOs from Facebook, Amazon, Google, and Netflix will also be in attendance. Sun Valley Conference is closed to the press.