As of this week, T-Mobile is now selling Square credit card readers at select retail locations in the United States. This isn’t their first retail pretense, though. In April of last year, Apple started selling Square readers in their retail locations. Of course, anyone or any business can go to Square’s website and get a card reader and account for free. That said, it is pretty hard to stock a free item in a retail store. Also, you do get the convenience of having the card reader available immediately instead of waiting for USPS to get around to delivering your package. It makes sense.
At this point, it is hard to understand why everyone everywhere in the US doesn’t accept credit cards. When I worked as a community evangelist for a genealogy company, I was in charge of selling accounts to our service at our booths at conventions. I used Square on the company’s iPod touch, and it was a wonderful experience. In fact, most people were pleasantly surprised that we could just swipe their card instead of only accepting cash or doing a manual credit card transaction.
From personal experience, I only have positive things to say about Square. Any opportunity for more people to get access to this great service is a good thing. Let’s hope this is the start of a world-wide trend.