Sparrow now offers social email

I’ve been a big fan of Sparrow since I tried the free version when it first came out. Since those days it has made an appearance on the Mac App Store and in those four months there have been over 300,000 downloads of the app. It has also raised around $250K in funding from people like Tweetie creator Loren Brichter as well as Kima Ventures and Dave Morin. Now there is some exciting news from the CEO Dom Leca: Sparrow is bringing social layers to email.

CEO Dom Leca said:

“We’re not adding social layers to mail for the sake of it.”

What Sparrow is doing is basically feeding contextual information from your social network, and they are working on also pulling in data from LinkedIn and Twitter.

Leca hopes that Sparrow will be the email client we all turn to because of this social integration. The update is now available and currently has a Facebook option to show your contacts’ Facebook profile pictures as well as the ability to add them to Facebook if you’re not currently friends with them on there.

This is the opening screen when you launch the application after the update:

I like Sparrow anyway, so this isn’t going to personally change my opinion, but it may sway others to take the plunge and change their current email client. Maybe grab yourself a copy of the free version, folks.

Article Via TechCrunch

Chatty Canadian in the UK. Dancing queen in my head. Digital Communications Lecturer. Mac computer fan. Mac makeup fan. iOS developer. Popcorn eater. Was producer & host of quirky app review show Apps & Hats.