Samsung held a conference today to announce a slew of new products in a wide range of categories. When it came to phones, the company announced that it will soon be releasing five brand new colors for its top of the line Samsung Galaxy S4.

The new colors are Blue, Purple, Red, Brown, and Pink Blue Arctic, Purple Mirage, Red Aurora, Brown Autumn, and Pink Twilight.

These colors will be added in addition to the existing Black Frost and Arctic White models.

It’s unclear as to how these phones will be distributed, whether certain ones will be region or carrier specific, but expect to see them hit stores soon.

Meanwhile, rumors continue to circle as to whether we will see a low cost iPhone that comes in fun crazy colors too.