Do you know what HTC stands for? Robert Downey Jr. wants you to believe that HTC can stand for whatever you want it to be, whether that’s “Hipster Troll Carwash” or “Happy Telephone Company”.

The new ad doesn’t spend any time talking about any of HTC’s products or really the company in general. Rather, it simply focuses on the campaign’s slogan of “Here’s To Change”. The ad is pretty lengthy, coming in at 2 minutes, and it’s likely that its plot will be continued in future commercials.

The new YouTube ad, the first in a long campaign featuring Downey Jr., went up a day earlier than expected, with the video initially announced to launch tomorrow.

(For anyone wondering, the name HTC officially comes from the name High Tech Computer Corporation.)