New York City trio Love and Logic has created a music video for their cover of Lady GaGa’s “Bad Romance”, which plays itself on four iPhones. Check it out:
It’s a more sophisticated take on GaGa’s original (missing the “rah rah ah ah ah oh la ga ga ga” refrain), and the most creative use we’ve seen for the iPhone’s video capability. However, did Love and Logic create four separate videos, meaning one was played on each iPhone? Or was Final Cut/Premiere used to overlay video on a static image of four iPhones? We demand answers!
In the meantime, you can get really meta and watch on your own iPhone.
We heard back from the band, and with their permission we’re adding their email response below.
From: Love and Logic
Date: Fri, Mar 26, 2010 at 4:38 PM
Subject: 4 iPhones vid
Hey! Thanks so much for posting about our video!!! That is so so so so so so cool of you.
As for your inquiries, there’s no trickery– that’s old-fashioned press play on the count of 3. We did a million false-starts until they finally lined up and then we just let it run. Manual sync!!
Thanks again. We’re hoping to do some more tech-lovin’ vids in the near future, so we’ll keep you posted.
Paul + Love and Logic