Just as we were sitting down to wrap our heads around the news report from the Telegraph that ITV sent Apple a letter about using the trademarked ITV, an update rolled across our desk from The Verge. The Telegraph
made it up completely speculated, and ITV did not send Apple a warning about using ITV as the name for Apple’s rumoured upcoming television offering.
From the Verge:
The Telegraph’s piece is entirely speculative, and there has been no recent communication between ITV and Apple. ITV has no further comment on the matter.”
Originally it was being reported that ITV’s CEO Adam Crozier had sent off a letter to Apple warning them about using his company’s trademarks. Turns out that wasn’t true. Go figure.
We’re taking ITV’s word for it.