Alright folks, the game for today is to try and watch Nokia’s new commercial without getting confused. The commercial is called “Don’t flash. Amaze.”

The ad, which is for Nokia’s new Lumia 925 Windows Phone, advertises the phone’s ability to take pictures in any kind of lighting, without the need for flash. To do this, it has zombies walking around carrying iPhones and…you know what, just watch it for yourself and try to make sense of it.

This is either the best or worst ad I’ve ever seen, I’m still unsure. In fact, it might manage to be both.