water

What’s your favourite new feature in iOS 7? Control Center? Parallax wallpapers? Or perhaps, it’s the cool new waterproof functionality that it gives your devices.

That’s the idea behind the prank that some 4chan users reportedly started this past week, where they created a fake iOS 7 ad which advertises the OS’s waterproof capabilities. You might be asking, “Who would believe a software update could make their phone waterproof?” Well it seems that at least a couple folks on Twitter fell for the joke.

“Whoever said iOS was waterproof… **** you,” wrote one angry Twitter user.

The ad, which was shared through a number of social network sites, reads “In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”

Personally, I think it’s a pretty good prank that does a good job at showing just how clueless some normal Apple customers are when it comes to what their products can and can’t do.

Then again, a waterproof iPhone down the line would be kind of cool.