If there’s one thing I love, it’s a good pun, and the new commercial for Somersby Cider in the UK is full of them. The commercial for Somersby Cider pokes a little bit of fun at Apple product launches, starting with excited fans and the cheering and high fiveing of customers as they enter the store.

The ad is titled “The Somersby Store” and takes places in a store that is designed just like an Apple Store. The Somersby Store comes complete with Cider Geniuses wowing customers with the features of Somersby Cider, using clever puns that reference the technology the ad is spoofing, including “dual-core,” “in-to-face” (interface), “16-pit” and “32-pit” options, and much, much more. The Cider Geniuses even explain how to dock the glass of cider and let you know you’ve “downloaded” after taking a sip.

The closing line of the ad is just the cherry on top of this punny commercial: “And it works perfectly in direct sunlight.”

Watching this ad is definitely worth your time. It’s a clever and genuinely funny commercial. Check it out above.