FireCore, the company responsible for the popular Apple TV software package that “supercharges” your second generation device, has released version 1.1 of their popular aTV Flash ($29.95).

The hack now has custom view options, web page auto-load as well as some playback improvements and bug fixes. The most interesting addition is the auto-start. Starting with version 1.1 users can automatically load (or reload) a specified webpage any time the device is powered on.

Why would you want to do that? Well, there are plenty of companies out there that are looking for a cost-effective way of playing promotional material on a television in their places of business. This new feature now makes that very simple.

There’s also a huge changelog available on their website, so if you’re into checking out the details, you can get it over there.

Quick note: you have to have jailbroken your Apple TV to make use of this product.