Dell head of marketing: “Apple will fail in the enterprise”

What is it with all of these executives? They touch down in Australia, and then suddenly they think it’s fair game to make stuff up as they go along while talking in the presence of journalists.

Andy Lark, Dell’s global head of marketing for large enterprise and public organizations, while speaking to CIO Australia in Sydney, has been quoted as saying “Apple is great if you’ve got a lot of money and live on an island…It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex.”

He didn’t end there though. He went on to say, “An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” he claimed. “That’s not feasible.”

Just so we’re not playing accomplice to the FUD being spewed by some head honcho over at Dell, we thought we’d do some math. We know, addition is hard.

All prices in USD

  • iPad = $499
  • Apple Wireless Keyboard = $69.00
  • iPad Dock = $29.00
  • iPad Smart Cover = $69.00
  • Grand Total = $666.00

Where the heck is the other $1000.00 hiding? Unless a mouse costs an additional $1000.00, we’re pretty sure Lark has some numbers wrong.

Listen, we get it. Marketing executives talking at conferences are free to make stuff up at will and pretend that the numbers they’re speaking are legitimate. People don’t look into what they say anyway.

Apple’s taken a lot of heat over their reality distortion field, but it’s pretty obvious that Dell’s is malfunctioning and spitting out a ton of FUD.  They might want to get someone at Apple to check that out for them. At least Apple’s is working properly.

83% market share isn’t exactly peanuts, is it? And the last we checked, the biggest business there is has been embracing the iPad.

Article Via CIO

Joshua is the Content Marketing Manager at BuySellAds. He’s also the founder of And since all that doesn’t quite give him enough content to wrangle, he’s also a technology journalist in his spare time, with bylines at PCWorld, Macworld… Full Bio