Earlier today, we reported that T-Mobile was set to unveil a new service for its customers that would let them upgrade their phone at anytime, rather than waiting lengthy wait periods. The company has now confirmed the details of its JUMP plan, which include a $10 monthly fee and as many as two upgrades per year. (Read our updated article here)

Along with the announcement, T-Mobile has released several new commercials promoting its new anytime upgrade plan, featuring acclaimed actor/comedian Bill Hader. The commercials are part of a new big advertising push by T-Mobile to let customers know about the company’s unique product offerings.

Check out all of the comical ads below: